01
Explain the format
Invite customers to include a birth date with the keyword in a clear format, such as “JOIN 06/15/1982”.
Birthdate Capture
Capture the date behind the celebration. A subscriber detail that can make timing more thoughtful.
Invite subscribers to share a birth date through an SMS or MMS keyword interaction, then retain that detail in the profile for appropriate future messaging workflows.
Available in the platform Human setup support Free trial available
How it works
Birthdate Capture keeps the information-gathering step inside the familiar text conversation instead of forcing customers through a separate form.
Start with the workflow that fits your team today, then use shared audiences, inbox activity, and reporting as your messaging program grows.
02
Recognize the profile detail
When the workflow detects the requested date format in an incoming message, it can retain that information with the contact record.
03
Connect the birthday workflow
Use the captured detail with Birthday Wishes to prepare an automated greeting, offer, coupon, or reward where appropriate.
04
Use data responsibly
Collect only information needed for the program and keep messaging permission, privacy obligations, and the customer’s expectations in view.
Start with your real workflow
Bring the conversation into one place
Try the full platform free, then add the tools and integrations your team needs.