Choose the audience relationship
Create the synchronization connection that maps the intended lists, groups, and profile fields rather than treating every contact list as interchangeable.
Connect Mailchimp and ProTexting to configure synchronization between the email-marketing audience and the messaging workspace, with list, group, and field mapping chosen for your program.
Start with the workflow that fits your team today, then use shared audiences, inbox activity, and reporting as your messaging program grows.
Create the synchronization connection that maps the intended lists, groups, and profile fields rather than treating every contact list as interchangeable.
Use email marketing and permissioned SMS flows to collect the information appropriate to each channel, such as mobile numbers or email addresses.
Synchronizing a record does not automatically create permission for a new messaging channel. Respect the consent requirements for email and SMS independently.
Use the configured sync to avoid manual exports and imports when an active campaign needs the same supported audience context in both systems.
Try the full platform free, then add the tools and integrations your team needs.