What needed to change
Support a major Blu-ray and DVD release with direct access to behind-the-scenes content and a mobile coupon journey.
Customer story • growth
Adding SMS and MMS to the marketing mix
Mobile coupons and behind-the-scenes content became a short, personalized messaging journey.
THE CUSTOMERCraveOnline Media
- 10K participants
- 30% above expected entries
- 86% continued
The story, without the long scroll
Challenge. Solution. Result.
A concise view of the customer need, the messaging workflow, and the outcome recorded in the original case study.
How the flow worked
CraveOnline combined TV promotion with a short SMS and MMS sequence, while ProTexting helped shape the messaging logic and recipient experience.
What the program achieved
The campaign recorded 10,000 participants, 30% more text entries than anticipated, and 86% choosing to continue the campaign journey.
Connected campaign system
One path from audience to insight
The exact tools varied by customer, but the strongest programs kept the audience, message, action, and measurable response connected.
Explore the platform →01 • AUDIENCETV call to action
02 • MESSAGEText entry
03 • ACTIONSMS + MMS sequence
04 • INSIGHTCoupon journey
Continue exploring
Campus Hill ChurchSupported communication from idea to launchRead the story Next customer story
Create your own result
Start with one clear messaging workflow
Try ProTexting free, then build around the audience and outcome that matter to your operation.