Messaging analytics and reporting
Know what happened. Know what to do next.
Separate carrier submission, confirmed delivery, pending outcomes, audience response, and link engagement — then move from a campaign summary to the recipient-level evidence behind it.
Carrier-confirmed outcomes Recipient-level evidence Human engagement analytics
98.5%confirmed
Delivered47,611
Awaiting DLR397
Exceptions312
- Submitted ≠ delivered
carrier handoff remains distinct
- Pending stays visible
awaiting DLR is not hidden
- Clicks are engagement
human response has its own view
- Evidence is inspectable
summary to recipient outcome
Delivery intelligence with clear definitions
Follow the message from handoff to outcome
Keep submission, DLR status, delivery timing, route performance, failures, opt-outs, and recipient records distinct so every campaign metric means exactly what it says.
01
SUBMISSIONCarrier handoff stays distinct
Messages sent represents records submitted for network delivery — not an early claim that every recipient device has received the message.
02
OUTCOMESConfirmed delivery and pending DLRs
See delivered, failed, rejected, processed, and awaiting-DLR states as carrier outcomes arrive and settle.
03
VELOCITYPreparation, submission, and DLR speed
Understand preparation rate, carrier submission average, measured peaks, and live or completed DLR flow without blending them into one number.
04
LATENCYSpeed from handoff to handset signal
Review first delivery, average, percentile, and cumulative confirmed-delivery timing when the provider data is available.
05
EXCEPTIONSFailure and rejection drivers
Inspect carrier exceptions, route performance, market reach, and sender behavior instead of stopping at an overall success percentage.
06
RECIPIENTSRecipient-level outcomes and opt-outs
Filter the message outcome log, review campaign opt-outs, export records, and understand which contacts sit behind each aggregate.
From live campaign to better decision
Observe. Confirm. Diagnose. Improve.
Start with the campaign health summary, inspect the trend or exception, and reach the individual records required to plan the next send responsibly.
OBSERVE
Start with campaign health
Read the current delivery distribution, pending outcomes, throughput context, audience size, and reporting freshness.
CONFIRM
Wait for the right signal
Treat carrier submission, confirmed DLR, human click, and inbound reply as separate evidence with separate timing.
DIAGNOSE
Open the exception
Move from a summary card into routes, markets, failure reasons, delivery timing, or the recipient log that explains the pattern.
IMPROVE
Plan the next send
Use list quality, delivery yield, opt-outs, engagement, audience growth, and message profile to make the next campaign clearer and more relevant.
One reporting system, multiple views
Understand delivery, engagement, and audience change
Move between campaign analytics, sent history, short URL response, contact growth, inbound activity, keywords, opt-outs, and interactive campaign reports without losing context.
01
Campaign analytics
Realtime delivery health, carrier performance, throughput, latency, routes, markets, costs, and recipient outcomes.
Explore workflow02
Short URL engagement
Total, unique, and repeat human clicks, response velocity, location, technology, referrers, and engaged recipients.
Explore workflow03
Contacts and audience growth
Understand contact growth, signup sources, audience composition, duplicate removal, and permission-aware segmentation.
Explore workflow04
Inbound activity
Review inbound SMS and MMS volume, message type, carrier patterns, and the activity returning from the audience.
Explore workflow05
Keywords and interactive campaigns
Measure keyword signups, votes, survey answers, coupon activity, sweepstakes participation, and responder behavior.
Explore workflow06
Opt-out reporting
Keep campaign and account-level opt-out activity visible alongside delivery and audience trends.
Explore workflowSee the evidence behind every send
Launch the first measurable campaign in a free workspace
Create an audience, send a focused message, and use clear delivery and engagement reporting to understand the result and improve the next campaign.