Case Study: Sodexo – Innovation at a Glance - SMS Marketing |
Description
Sodexo, Inc. (www.sodexoUSA.com), is a leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivering On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as EsteemPass.Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $15 million in grants to fight hunger in America.
Sodexo Education division sought to reach their customers through text messaging to augment their aggressive social media portfolio. One of the goals was to drive day part transactions to locations with lower traffic counts on their campuses. Other goals included; keep students informed about events on the campus, emergency alerts, and mobile surveys. Ultimately Sodexo wanted to bring more value added to their segment clients – Colleges & Universities across North America.
Our Solution
Custom built systems based on the needs of the company. Customer collection data forms are customized to specifications. Automated student notification systems in place. Mobile surveys and other interactive tools added and adjusted according to company needs.
Campaign Goals:
- Build customer mobile database
- Drive traffic to university dining facilities
- Create a quick communication channels to deliver emergency alerts, campus events and ad-hoc promotions
- Increase sales and customer loyalty
- Gather timely customer feedback via text messages
Specifics
Over the past 4 years Sodexo Education has engaged the ProTexting team to build and maintain their custom mobile marketing platform. ProTexting has consulted on what to include in the training and marketing materials. In addition, we have trained the Sodexo marketing team on how to better utilize the platform, and support the Sodexo client base. Sodexo has utilized its internal marketing channels to popularize the texting program.
Results:
- Over 200 locations are signed up and actively using the mobile marketing platform
- It has grown in popularity over the years with every year bringing more participants
- Active campaigns to customers are producing purchases that are 8 to 10 times above normal purchase rates.
- Sodexo Education is also using ProTexting to solicit immediate consumer feedback to further enhance the user experience. Initial feedback is very positive with customers commenting that they love the immediacy of the replies and the ability to see those replies on electronic signage in the facilities.
Conclusion
Sodexo Education has embraced and continues to push the Mobile Marketing and Engagement project. This initiative has produced positive results and has provided tangible return on investment for Sodexo and its university dining units. The four year partnership with Sodexo is strong and continues to grow.
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