What needed to change
Turn a product trial into a guided five-day experience that parents could follow, complete, and share.
Customer story • growth
A five-day mobile challenge built for participation
A guided SMS journey helped parents try a new routine, share progress, and encourage others to join.
THE CUSTOMERHuggies × Ogilvy
- 103K check-ins
- Five-day journey
- 42% chose to share
The story, without the long scroll
Challenge. Solution. Result.
A concise view of the customer need, the messaging workflow, and the outcome recorded in the original case study.
How the flow worked
The campaign used a sequenced mobile journey for check-ins, encouragement, progress sharing, and coupon choices after completion.
What the program achieved
The original program recorded 103,000 check-ins and reported that 42% of participants chose to share in order to receive the higher-value coupon.
Connected campaign system
One path from audience to insight
The exact tools varied by customer, but the strongest programs kept the audience, message, action, and measurable response connected.
Explore the platform →01 • AUDIENCEJoin challenge
02 • MESSAGEDaily check-in
03 • ACTIONShare progress
04 • INSIGHTCoupon choice
Continue exploring
Joint Venture Silicon ValleyMaking a live conference promotion effortlessRead the story Next customer story
Create your own result
Start with one clear messaging workflow
Try ProTexting free, then build around the audience and outcome that matter to your operation.