What needed to change
Create a more immediate customer-engagement channel than traditional email while keeping the e-commerce journey easy to manage.
The e-commerce skincare brand used SMS to build a faster, more direct relationship with its customers.
A concise view of the customer need, the messaging workflow, and the outcome recorded in the original case study.
Create a more immediate customer-engagement channel than traditional email while keeping the e-commerce journey easy to manage.
AdmireMySkin combined ProTexting’s e-commerce options, guided onboarding, and configurable campaign flows to launch an SMS program.
The company reported an 84% improvement in open rate compared with its email efforts and a faster feedback loop for campaign adjustments.
The exact tools varied by customer, but the strongest programs kept the audience, message, action, and measurable response connected.
Explore the platform →Try ProTexting free, then build around the audience and outcome that matter to your operation.